Focus North

HIGHLIGHTS | July/August 2018

Below are highlights from our latest issue. Click on the cover image to view in full.


COVER STORY:
FIRING ON ALL SYNAPSES

The American Academy of Neurology promotes a profession dedicated to patient care.

MEMBER IN MOTION:
JANET SILVERSMITH, MN MEDICAL ASSOCIATION

Get to know industry movers and shakers.

Featured sponsor:
MERCURY CREATIVE GROUP

Get to know this issue's featured sponsor who is helping Associations North advance associations and Move Professionals Forward.

DOING THE HARD WORK

Associations North looks forward to exploring new initiatives to elevate the member experience, better serve the association community, and Advancing Leaders: Fuel for Forward-Thinking continue to find ways to connect, educate, and develop association professionals. Learn more about 2018-2021 strategic goals.

New Revenue Recognition Accounting Pronouncement and Clarification for Contributions Received

In 2014 the Financial Accounting Standards Board (FASB) issued Accounting Standards Update (ASU) No. 2014-09, Revenue from Contracts with Customers (Topic 606) which will be effective for periods beginning after December 15, 2018.

Terrible Leaders Do These 4 Things Really, Really Well

Leadership is an art. And, as with any art form, some people are better at it than others. In painting, for example, some people create breathtaking masterpieces, scenes of sweeping beauty and poignant emotion capable of evoking rapture in the viewer. Others paint reasonably well, good enough to admire but not quite deserving of the museum. Still others paint poorly, but their dedication to the craft and determination to practice make it easy to believe that time will make them respectable artists. And then there’s people who paint like I do, flinging colors at a canvas with absolutely no idea how to make anything worth looking at. The only thing I have ever successfully painted is a wall, provided you don’t expect me to do the edges. When it comes to painting, I have the artistic ability of a pickle. Similarly, some people are natural leaders. Others have learned to become admirable. Others are in the process of becoming well-thought-of. And still others are so bad at it that you almost think they have to be doing it intentionally.

5 Tips to Write Better Renewal Notices

I’m often asked for advice on how to write more compelling letters that influence members to renew. If you’ve been sending out letters with a threatening tone to make members feel bad for not renewing, then stop doing so. They either backfire on you because those members take offense to your threats and call your bluff, or they renew reluctantly out of guilt or to get you off their case. Neither of those reasons help to build quality experiences or loyal members.

4 Must-Have Tools for Successful Events

It’s the season of summer and with it, comes golf tournaments, summer events, member appreciations and happy hours. Are you ready? Event management and logistics can be a lot to navigate—whether you’re hosting a small gathering or large conference for your members. A lot of what makes an event successful is the organization behind it. Fortunately for those of us who might also be working with limited resources and budgets (in addition to time) this doesn’t always mean utilizing fancy tools. The following four tools can be just as great for executing a successful event.

READ FOCUS NORTH

Focus North is the official member publication of Associations North produced 10 times a year with bonus distribution through a digital edition. Focus North delivers timely and relevant information on a variety of association management topics.


Consider establishing yourself as an association expert in front of an association community of 1,200+ readers. Associations North is always looking for new article ideas and authors.



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