Secrets of Member Engagement
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When: 04/05/2018
8:00 am - 11:30 am
Where: DoubleTree by Hilton Minneapolis - University Area
511 Huron Boulevard
Minneapolis, Minnesota  55414
United States

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Does your data tell you that your new members renew at a lower rate than other members? Have your retention metrics plateaued even though you are improving your renewal process? Do you wonder how to engage both new and long-time members even more?

During this morning-long presentation you will:

  • Dive into what members say about joining, engaging and renewing
  • Gather insight from over 343 association members & listen to why they are not renewing
  • Learn about the 3-day to 3-week window of opportunity
  • Find out how associations are creating value and curating experiences specifically for our most at-risk members

How you will benefit from attending this seminar:

  • See how early engagement leads to life-long engagement
  • Learn how to create a new member engagement program your members will love
  • Understand the key changes you can make to improve an existing onboarding, welcoming, or orientation program

Plus all attendees will receive access to the newly published New Member Engagement Study!


8:00 AM – 8:30 AM – Registration & Breakfast
8:30 AM – 9:45 AM – Session #1: New Member Engagement
9:45 AM – 10:00 AM – Break
0:00 AM – 11:00 AM – Session #2: Onboarding Research
11:00 AM – 11:30 AM – Build Your Own Plan

VIP Member Engagement Luncheon Add-On ($90 additional charge/person)

11:45 AM – 1:30 PM – VIP Member Engagement Luncheon

Join Amanda Kaiser for an exclusive luncheon. Take things to the next level with this excellent opportunity for a deeper, more focused conversation about your specific membership needs and concerns. (Space is limited to 5 association professionals on a first-come, first-served basis).

Presented by Amanda Kaiser, Chief Path Finder, Kaiser Insights LLC

From our experience, many associations that try to improve member engagement often experience mediocre success. Usually, the strategies are right, but fall down because they lack one key ingredient: the voice of the members. The voice of your members is not something you can get at with a member needs survey, at a conference, or even in a board meeting. And that’s where Kaiser Insights LLC comes in. We specialize in the member research methods that successfully capture the voice of the members for our client organizations.


Kaiser Insights LLC is a qualitative member research firm owned by Amanda Kaiser. To date, Amanda has conducted over 345 in-depth member interviews for large and small, trade and professional associations. Through these conversations, she comes to understand members’ goals, challenges, and worries, then translates these insights into strategies that exponentially improve member engagement.


$135 for Association Professional Members; $99 for Additional Staff (We ALL Sell Membership, Everyone Should Attend!)


Earn 3 CAE Credits
Associations North is a CAE Approved Provider. This program may be applied for 3 credits toward your CAE application or renewal professional development requirements. Note: This program is not endorsed, accredited, or affiliated with ASAE or the CAE program. Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.