HIGHLIGHTS | JANUARY/FEBRUARY 2018
Below are highlights from our latest issue. Click on the cover image to view in full.
GIVING A RED LIGHT TO HUMAN TRAFFICKING
How the International Academy of Trial Lawyers Expands its Fight Against a Growing Problem
MEMBER IN MOTION:
KATHY BURTON, INDEPENDENT COMMUNITY BANKERS ASSOCIATION OF MN
Get to know industry movers and shakers.
Get to know this issue's featured sponsor who is helping Associations North advance associations and Move Professionals Forward.
TAX REFORM SIGNALS CHANGE FOR ASSOCIATIONS
Recently passed tax reform legislation has wide-ranging implications throughout American business and society, including tax-exempt associations. Perhaps the greatest uncertainty for many exempt organizations is the potential impact on contribution revenue as a result of the increase in the standard deduction and lowering of tax rates. Beginning in 2018, taxpayers who choose the higher standard deduction would not be able to itemize their charitable contributions. Some say the change could drastically reduce donations as it removes one of the most-favored incentives.
MANAGING THE "RAINY DAY" FUND
Some associations are sitting on considerable reserves, a combination of savings and property. Ask why they have amassed the assets one might hear, “It is our rainy day fund.”
IS IT TIME TO UP YOUR MEMBERSHIP GAME?
Working a great membership marketing plan involves a lot. It’s the way you communicate your brand to let potential members know you exist. It’s the way you treat them once they make the decision to come to an event. And it’s the way you continue to develop the relationship once they’ve decided they want to continue getting to know you, too. It’s like dating. In a way.
HOW TO DRIVE BUSINESS INNOVATION IN YOUR ASSOCIATION
Strategic innovation ranks among the most frequently cited topics in business today – especially amongst associations, whose members sit at the forefront of fast-changing and often hugely disruptive business environments. It’s therefore no surprise that many association executives are equally concerned about how to drive innovation inside their own organizations, and both remain relevant to members and stay ahead of changing times and trends. In the face of today’s fast moving, hugely-volatile business world and the ongoing disruptions it often brings, it goes without saying: Many organizations and individuals continue to struggle with the concept of innovation.
ENTERTAINMENT WITH A PURPOSE
We’ve all been to events that leave us smiling, laughing, awestruck, in a great mood or in a combination of all of them. Unfortunately, we’ve also been to the ones that would be more aptly described as uninspiring, boring and have left a lot to be desired. The good ones typically are due to how they cater to the audience, are done with a purpose, and how they involve the people in attendance.
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Focus North is the official member publication of Associations North produced 10 times a year with bonus distribution through a digital edition. Focus North delivers timely and relevant information on a variety of association management topics.
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